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The well is running dry for big oil – Jeff Reeves’s Strength in Numbers – MarketWatch

The well is running dry for big oil – Jeff Reeves’s Strength in Numbers – MarketWatch.

JEFF REEVES’S STRENGTH IN NUMBERS Archives | Email alerts

March 3, 2014, 6:00 a.m. EST

The well is running dry for big oil

Opinion: Supply, efficiency and demand concerns weigh

By Jeff Reeves


Bloomberg

Last week, I mused on the death of cars and big-picture factors working against the auto industry, including urbanization and declining driving rates in younger Americans.

Now, I’ll trot out my crystal ball again and offer you another prediction: This is the beginning of the end for Big Oil, too.

Now before you jump down my throat for trolling you again with hyperbole, I will state up front that I don’t expect Exxon Mobil XOM -0.31%  , BP BP -1.82%  and ChevronCVX +0.29%   to disappear tomorrow any more than I expect I-95 to start sprouting daisies.

But as with the decline of automobile ownership — and in part because of it — we may also be witnessing a protracted decline in major energy stocks and fossil fuel demand.

That’s bad for big oil, and bad for investors in these stocks.

Efficiency and alternatives sap demand

The first big reason big oil is in trouble: Oil demand keeps dropping.

Technology continues to help us do more with less and implement cleaner alternatives to crude oil.

Consider that U.S. oil demand fell to a 16-year low in 2012 despite energy-hungrygadgets and the addition of some 40 million people to the total population.


U.S. Energy Information Administration

Also consider that fuel oil demand was the lowest on record in 2013 and has been steadily declining since the 1970s as the energy source has fallen out of favor for cleaner, greener options.

It’s not just the U.S., either. Even with a bullish outlook for the global economy fueling oil demand this year, the IEA has boosted consumption targets a meager 1.3% as efficiencies in the West offset faster-growing demand in emerging markets.

However you slice it, global crude oil appetites simply aren’t what they used to be. Even energy-hungry emerging markets aren’t making up for the weak demand in the developed world.

The easy supply is gone

I don’t pretend to know when supplies in the ground will run out, or whether we are truly living after the era of “peak oil.”

But one thing is clear: Oil production is getting much more costly as easy-to-access fields are drilled dry, and new production is reliant on more difficult and costly extraction for the fossil fuel.

Take the shale oil boom. Margins are lower thanks to the cost of production. The story is the same for oil sands production , same for offshore drilling, same for oil in Africa as opposed to oil in Canada.

The well is running dry for big oil – Jeff Reeves's Strength in Numbers – MarketWatch

The well is running dry for big oil – Jeff Reeves’s Strength in Numbers – MarketWatch.

JEFF REEVES’S STRENGTH IN NUMBERS Archives | Email alerts

March 3, 2014, 6:00 a.m. EST

The well is running dry for big oil

Opinion: Supply, efficiency and demand concerns weigh

By Jeff Reeves


Bloomberg

Last week, I mused on the death of cars and big-picture factors working against the auto industry, including urbanization and declining driving rates in younger Americans.

Now, I’ll trot out my crystal ball again and offer you another prediction: This is the beginning of the end for Big Oil, too.

Now before you jump down my throat for trolling you again with hyperbole, I will state up front that I don’t expect Exxon Mobil XOM -0.31%  , BP BP -1.82%  and ChevronCVX +0.29%   to disappear tomorrow any more than I expect I-95 to start sprouting daisies.

But as with the decline of automobile ownership — and in part because of it — we may also be witnessing a protracted decline in major energy stocks and fossil fuel demand.

That’s bad for big oil, and bad for investors in these stocks.

Efficiency and alternatives sap demand

The first big reason big oil is in trouble: Oil demand keeps dropping.

Technology continues to help us do more with less and implement cleaner alternatives to crude oil.

Consider that U.S. oil demand fell to a 16-year low in 2012 despite energy-hungrygadgets and the addition of some 40 million people to the total population.


U.S. Energy Information Administration

Also consider that fuel oil demand was the lowest on record in 2013 and has been steadily declining since the 1970s as the energy source has fallen out of favor for cleaner, greener options.

It’s not just the U.S., either. Even with a bullish outlook for the global economy fueling oil demand this year, the IEA has boosted consumption targets a meager 1.3% as efficiencies in the West offset faster-growing demand in emerging markets.

However you slice it, global crude oil appetites simply aren’t what they used to be. Even energy-hungry emerging markets aren’t making up for the weak demand in the developed world.

The easy supply is gone

I don’t pretend to know when supplies in the ground will run out, or whether we are truly living after the era of “peak oil.”

But one thing is clear: Oil production is getting much more costly as easy-to-access fields are drilled dry, and new production is reliant on more difficult and costly extraction for the fossil fuel.

Take the shale oil boom. Margins are lower thanks to the cost of production. The story is the same for oil sands production , same for offshore drilling, same for oil in Africa as opposed to oil in Canada.

Tomgram: Michael Klare, In the Carbon Wars, Big Oil Is Winning | TomDispatch

Tomgram: Michael Klare, In the Carbon Wars, Big Oil Is Winning | TomDispatch.

Posted by Michael Klare at 8:00am, February 13, 2014.
Follow TomDispatch on Twitter @TomDispatch.

We now have an answer to why global temperatures have risen less quickly in recent years than predicted in climate change models. (It’s necessary to add immediately that the issue is only the rate of that rise, since the 10 hottest years on record have all occurred since 1998.)  Thanks to years of especially strong Pacific trade winds, according to a new study in the journal Nature Climate Change, much of the extra heat generated by global warming is being buried deep in ocean waters.  Though no one knows for sure, the increase in the power of those winds may itself have been set off by the warming of the Indian Ocean.  In other words, the full effects of the heating of the planet have been postponed, but are still building (and may also be affecting ocean ecology in unpredictable ways).  As Matthew England, the lead scientist in the study, points out, “Even if the [Pacific trade] winds accelerate… sooner or later the impact of greenhouse gases will overwhelm the effect.  And if the winds relax, the heat will come out quickly. As we go through the twenty-first century, we are less and less likely to have a cooler decade. Greenhouse gases will certainly win out in the end.”

Despite the slower rate of temperature rise, the effects of the global heating process are quite noticeable.  Yes, if you’re living somewhere in much of the lower forty-eight, you now know the phrase “polar vortex” the same way you do “Mom” and “apple pie,” and like me, you’re shivering every morning the moment you step outside, or sometimes even in your own house.  That southern shift in the vortex may itself be an artifact of changing global weather patterns caused at least in part by climate change.

In the meantime, in the far north, temperatures have been abnormally high in both Alaska and Greenland; Oslo had a Christmas to remember, and forest fires raged in the Norwegian Arctic this winter.  Then, of course, there is the devastating, worsening drought in California (and elsewhere in the West) now in its third year, and by some accounts the worst in half a millennium, which is bound to drive up global food prices.  There are the above-the-normtemperatures in Sochi that are creating problems keeping carefully stored snow on the ground for Olympic skiers and snowboarders.  And for good measure, toss in storm-battered Great Britain’s wettest December and January in more than a century.  Meanwhile, in the southern hemisphere, there’s heat to spare.  There was the devastating January heat wave in Australia, while in parts of Brazil experiencing the worst drought in half-a-century there has never been a hotter month on record than that same month.  If the rains don’t come relatively soon, the city of São Paulo is in danger of running out of water.

It’s clear enough that, with the effects of climate change only beginning to take hold, the planet is already in a state of weather disarray.  Yet, as TomDispatch regular Michael Klare points out today, the forces arrayed against dealing with climate change couldn’t be more powerful.  Given that we’ve built our global civilization on the continuing hit of energy that fossil fuels provide and given the interests arrayed around exploiting that hit, the gravitational pull of what Klare calls “Planet Carbon” is staggering.

Recently, I came across the following passage in Time of Illusion, Jonathan Schell’s 1976 classic about Nixon administration malfeasance.  Schell wrote it with the nuclear issue in mind, but today it has an eerie resonance when it comes to climate change: “In the United States, unprecedented wealth and ease came to coexist with unprecedented danger, and a sumptuous feast of consumable goods was spread out in the shadow of universal death.  Americans began to live as though on a luxuriously appointed death row, where one was free to enjoy every comfort but was uncertain from moment to moment when or if the death sentence might be carried out. The abundance was very much in the forefront of people’s attention, however, and the uncertainty very much in the background; and in the government as well as in the country at large the measureless questions posed by the new weapons were evaded.” Tom

The Gravitational Pull of Planet Carbon 
Three Signs of Retreat in the Global War on Climate Change 
By Michael T. Klare

Listening to President Obama’s State of the Union address, it would have been easy to conclude that we were slowly but surely gaining in the war on climate change.  “Our energy policy is creating jobs and leading to a cleaner, safer planet,” the president said.  “Over the past eight years, the United States has reduced our total carbon pollution more than any other nation on Earth.”  Indeed, it’s true that in recent years, largely thanks to the dampening effects of the Great Recession, U.S. carbon emissions were in decline (though they grewby 2% in 2013).  Still, whatever the president may claim, we’re not heading toward a “cleaner, safer planet.”  If anything, we’re heading toward a dirtier, more dangerous world.

A series of recent developments highlight the way we are losing ground in the epic struggle to slow global warming.  This has not been for lack of effort.  Around the world, dedicated organizations, communities, and citizens have been working day by day to reduce greenhouse gas emissions and promote the use of renewable sources of energy.  The struggle to prevent construction of the Keystone XL tar-sands pipeline is a case in point.  As noted in a recentNew York Times article, the campaign against that pipeline has galvanized the environmental movement around the country and attracted thousands of activists to Washington, D.C., for protests and civil disobedience at the White House.  But efforts like these, heroic as they may be, are being overtaken by a more powerful force: the gravitational pull of cheap, accessible carbon-based fuels, notably oil, coal, and natural gas.

In the past few years, the ever more widespread use of new extractive technologies — notably hydraulic fracturing (to exploit shale deposits) andsteam-assisted gravity drainage (for tar sands) — has led to a significant increase in fossil fuel production, especially in North America.  This has left in the dust the likelihood of an imminent “peak” in global oil and gas output and introduced an alternative narrative — much promoted by the energy industry and its boosters — of unlimited energy supplies that will last into the distant future.  Barry Smitherman of the Texas Railroad Commission (which regulates that state’s oil industry) was typical in hailing a “relatively boundless supply” of oil and gas worldwide at a recent meeting of the Society of Exploration Geophysicists.

As oil and gas have proven unexpectedly abundant and affordable, major energy consumers are planning to rely on them more — and on renewable sources of energy less — to meet their future requirements.  As a result, the promises we once heard of a substantial decline in fossil fuel use (along with a corresponding boom in renewables) are fading.  According to the most recent projections from the U.S. Department of Energy, global fossil fuel consumption is expected to grow by an astonishing 40% by 2035, jumping from 440 to 615 quadrillion British thermal units.

While the combined share of total world energy that comes from fossil fuels will decline slightly — from 84% to 79% — they will still dominate the global energy marketplace for decades to come.  Renewables, according to these projections, will continue to represent only a small fraction of the total.  If this proves to be accurate, there can be only one plausible outcome: vastly increased carbon emissions leading to rising temperatures and the sort ofcatastrophic climate change scenarios that now seem almost impossible to imagine.

Think of it this way: in our world, the gravitational pull of carbon exerts itself every minute of every day, shaping the energy decisions of individuals, companies, institutions, and governments.  This pull is leading to defeat in the global struggle to slow the advance of severe climate change and is reflected in three recent developments in the energy news: a declaration of surrender by BP, a major setback in the European Union, and a strategic end-run by Canadian tar sands companies.

BP Announces the Defeat of Renewables

Every year, energy giant BP (once British Petroleum) releases its “Energy Outlook” for the years ahead, an analysis of future trends in global production and consumption.  The 2014 report — extending BP’s energy forecast to the year 2035 — was made public on January 15th.  Typically, its release is accompanied by a press conference in which top BP executives offer commentary on the state of world energy, usually aimed at the business media.  This year, the company’s CEO, Bob Dudley, spoke with unbridled optimism about the future market for his company’s energy products, assuring his audience that the global supply of fossil fuels would remain substantial for years to come.  (Dudley took over the helm at BP after his predecessor, Tony Hayward, was dumped in the wake of the 2010 Deepwater Horizon disaster in the Gulf of Mexico.)

“The picture in terms of resources in the ground is a good one,” he noted.  “It’s very different to past concerns about supply peaking.  The theory of peak oil seems to have — well — peaked.”

This, no doubt, produced the requisite smiles from Dudley’s oil-friendly audience.  Then his comments took a darker turn.  Can we satisfy the world’s energy requirements with fuels that are sustainable, he asked.  “Not at the moment,” he admitted.  Because of a rising tide of fossil fuel consumption, he added, “carbon emissions are currently projected to rise — by 29% by 2035, we estimate in the Outlook.”  He acknowledged that, whatever good news might be found in that document, in this area “steps are needed to change the forecast.”

Next, Dudley tried to put a hopeful spin on the long-term climate prospect.  By replacing coal-fired power plants with less-carbon-polluting natural gas, he indicated, overall greenhouse gas emissions can be reduced.  Increasing the efficiency of energy-consuming devices, he added, will also help.  All of this, however, adds up to little when it comes to the big picture of carbon emissions.  In the end, he could point to few signs of progress in the struggle to slow the advance of climate change.  “In 2035, we project that gas and coal will account for 54% of global energy demand [and oil another 27%].  While renewables will grow rapidly, their share will reach just 7%.”

Most of the media coverage of Dudley’s appearance focused on his expectations of long-term energy abundance, not what it would do to us or our planet.  Several commentators were, however, quick to note how unusual it was for an oil company CEO to address the problem of carbon emissions at all, no less express something verging on despair over the prospect of making any progress in curbing them.

“[Dudley] concludes… [that] the world is still a long way from delivering the peak in greenhouse gas emissions many scientists advise has to be achieved within the next decade to minimize the risk of dangerous climate change,”observed energy analyst James Murray at businessGreen.com.

Europe’s Retrenchment

The member states of the European Union (EU) have long exercised global leadership in the struggle to reduce greenhouse gas emissions and slow the pace of climate change.  Under their justly celebrated 20-20-20 plan, adopted in December 2008, they are committed to reducing their emissions by 20% over 1990 levels by 2020, increasing their overall energy efficiency by 20%, and achieving 20% reliance on renewables in total energy consumption.  No other region has embraced goals as ambitious as these, and none has invested greater resources in their implementation.  Any wavering from this path would signal a significant retrenchment in the global climate struggle.

It now appears that Europe is preparing to rein in the pace of its drive to slow global warming.  At issue is not the implementation of the 20-20-20 plan, which is well on its way to being achieved, but on the goals that should follow it.  Climate activists and green energy entrepreneurs have been calling for an even more ambitious set of targets for 2030 and beyond; many manufacturers and other major energy consumers have been pushing for a slower pace of change, claiming that increased reliance on renewables is driving up energy prices and so diminishing their economic competitiveness.  Already, it appears that the industrialists are gaining ground at the expense of climate action.

At stake is the EU’s climate blueprint for 2030, the next major threshold in its drive to slow the pace of warming. On January 22nd, the EU’s executive arm, the European Commission (EC), released its guidelines for the new plan, which must still be approved by the EU Parliament and its member states.  While touted by some as a sign of continued European commitment to decisive climate action, the EC’s plan is viewed as a distinct setback by many environmental leaders.

At first glance, the plan looks promising.  It calls for a 40% reduction in emissions by 2030 — a huge drop from the 2020 requirement.  This is, however, less dramatic than it may appear, analysts say, because energy initiatives already under way in Europe under the 20-20-20 plan, coupled with a region-wide economic slowdown, will make a 40% reduction quite feasible without staggering effort.  Meanwhile, other aspects of the plan are downright worrisome.  There is no mandate for a further increase in energy efficiency and, far more important, the mandate for increased reliance on renewables — at 27%, a significant gain — is not binding on individual states but on the EU as a whole.  This makes both implementation and enforcement questionable matters.  Jens Tartler, a spokesperson for the German Renewable Energy Federation (which represents that country’s wind and solar industries), calledthe lack of binding national goals for renewables “totally disappointing,” claiming it would “contribute to a marked reduction in the pace of expansion of renewables.”

To explain this evident slackening in Europe’s climate commitment, analysts point to the immense pressures being brought by manufacturers and others who decry the region’s rising energy prices caused, in part, by increased subsidies for renewables.  “Behind the heated debate in Brussels about climate and renewable energy targets, what is really happening is that concern over high energy prices has taken precedence over climate concerns in Europe,” saysSonja van Renssen, the Brussels correspondent for Energy Post, an online journal.  “Many [EU] member states and industry fear that a strong climate and energy policy will be bad for their economies.”

In arguing their case, proponents of diluted climate goals note that EU policies have raised the cost of producing a metric ton of aluminum in Europe by 11% and that European steel companies pay twice as much for electricity and four times as much for natural gas as their U.S. counterparts.  These, and similar phenomena, are “dragging the EU economy down,” wrote Mark C. Lewis, former head of energy research at Deutsche Bank.

Not surprisingly, many European manufacturers seek to reduce subsidies for renewables and urge greater reliance on less-costly fossil fuels.  In particular, some officials, including British Prime Minister David Cameron, are eager to follow the U.S. lead and bring advanced technologies like hydro-fracking to bear on the extraction of more oil and natural gas from Europe’s domestic reserves.  “Europe’s hydrocarbons production is in decline,” noted Fatih Birol, the chief economist at the International Energy Agency, but “there may be some opportunities… to slow down and perhaps reverse some of these trends” — notably by imitating the “revolution in hydrocarbon production” now under way in the United States.

Read this another way and a new and truly unsettling meaning emerges: the “shale gas revolution” being promoted with such fervor by President Obama as a “bridge” to a more climate-friendly energy system in the United States is having the opposite effect in Europe.  It is weakening the EU’s commitment to renewable energy and threatens to increase Europe’s reliance on fossil fuels.

Canada’s End-Run Around Keystone XL Pipeline Opposition

Much to the surprise of everyone, climate activists in the United States led by environmental author and activist Bill McKibben and the action group he helped to found, 350.org, have succeeded in delaying U.S. government approval of the Keystone XL pipeline for more than two years.  Once considered a sure thing, the pipeline, if completed, will carry 830,000 barrels per day of diluted bitumen (“syncrude”) some 1,700 miles from the Athabasca tar sands in Alberta to refineries on the U.S. Gulf Coast.  It has, however, been held up by detailed environmental impact studies and other procedural steps ordered by the U.S. State Department.  (Because the pipeline will cross an international boundary, it requires approval from the Secretary of State and, ultimately, the president, but not Congress.)

Opponents of the pipeline claim that by facilitating the exploitation of particularly carbon-dense Canadian tar sands, it will substantially increasegreenhouse gas emissions into the atmosphere.  The use of this bitumen-based fuel releases more carbon per unit of energy than conventional petroleum and its energy-intensive extraction generates additional carbon emissions.  Should all of the bitumen in Canada — the equivalent of 1 trillion barrels of oil — be consumed, it’s “game over for the climate,” as former NASA climate scientistJames Hansen has famously written.

How the Obama administration will come down on Keystone XL is still unknown.  In a speech on climate policy last June, the president indicated that he would give highest priority to climate considerations when deciding on the pipeline.  “Allowing the Keystone pipeline to be built requires a finding that doing so would be in our nation’s interest,” he said.  “And our national interest will be served only if this project does not significantly exacerbate the problem of carbon pollution.”  At the time, his comments raised the hopes of climate activists that Obama would ultimately decide against the pipeline.  More recently, however, an environmental assessment conducted at the behest of the State Department and released on January 31st cast doubt on this outcome.  The report’s reasoning: even though the exploitation of Canada’s tar sands will increase the pace of carbon emissions, their extraction and delivery to refineries is assured by alternative means — mainly rail — if the pipeline isn’t built and so its construction will not “significantly exacerbate” the problem of greenhouse gas emissions.

While this is certainly a uniquely sophistic (and shaky) argument, it is important to note that the Canadian producers and their U.S. partners are indeed attempting to stage an end-run around opposition to the pipeline by increasing their reliance on rail cars to deliver tar sands.

“The indecision on Keystone XL really spawned innovation and mobilized alternatives, and rail is a clear part of the options available to our industry,”observed Paul Reimer, senior vice president in charge of transport at Cenovus Energy, a Canadian oil company planning to increase rail shipments from 7,000 barrels a day to as many as 30,000 barrels a day by the end of 2014.  Other Canadian firms have similar expansion plans.  All told, the Canadiansclaim that, over the coming years, they will be able to increase rail-carrying capacity from the current 180,000 barrels per day to as much as 900,000 barrels, or more than would be carried by the pipeline.

If this were to happen, count on one thing: rail transport will turn out to have itsown problems — and its own opposition.  Not surprisingly, then, Canada’s oil industry still craves approval for Keystone XL, as it would allow even greater tar sands exports and legitimize the use of this carbon-heavy fuel.  But the growing reliance on rail transportation does once again demonstrate the powerful gravitational pull of Planet Carbon.  “At the end of the day, there’s a consensus among most energy experts that the oil will get shipped to market no matter what,” says Robert McNally, a former energy adviser to President George W. Bush.

Reducing Carbon’s Pull

These three recent encounters in the historic struggle to avert the most destructive effects of climate change tell us a great deal about the nature and terrain of the battlefield.  Climate change is not the product of unfortunate meteorological phenomena; it is the result of burning massive quantities of carbon-based fuels and spewing the resulting gaseous wastes into the atmosphere.  As long as governments, corporations, and consumers prefer carbon as an energy source, the war on climate change will be lost and the outcome of that will, in turn, be calamitous.

There is only one way to avert the worst effects of climate change: make the consumption of carbon unattractive.  This can be accomplished, in part, by shaming — portraying the producers of carbon-rich fuels as the enemies of human health and survival.  It’s an approach that has already achieved some modest successes, as in the prevention, until now, of Keystone’s construction. Withdrawing funds from fossil fuel firms, or disinvestment, is another useful approach.  Many student and religious groups are attempting to hinder oil drilling activities by pushing their colleges and congregations to move their investment funds elsewhere.

But shaming and disinvestment campaigns are insufficient; much tougher sanctions are required.  To stop the incineration of our planet, carbon must be made expensive — so costly, in fact, that renewables become the common fuel of choice.

There are at least two ways to move toward accomplishing this: impose a tax on carbon emissions, raising the cost of fossil fuels above those of renewables; or adopt a universal cap-and-trade system, forcing major carbon emitters to buy permits (at ever-increasing cost) in order to release greenhouse gases into the atmosphere.  Both measures have been advocated by environmentalists and some attempts have been made to institute each of them.  (Both California and the European Union, for example, are implementing cap-and-trade systems.)  There may be other approaches to the problem that could prove even more effective, but the most essential thing is to recognize that genuine progress on climate change will not be possible until carbon fuels lose their financial allure.  For this to happen, as BP’s Dudley begrudgingly acknowledged on January 15th, “you need carbon pricing.  Universally accepted carbon pricing.”

The gravitational pull of carbon is immensely powerful.  It cannot be overcome by symbolic gestures or half measures.  The pressures to keep burning fossil fuels are too great to be overcome in piecemeal fashion.  Rather, these forces must be met head-on, with the institutionalization of equally powerful counter-forces that make fossil fuels economically unattractive.  We humans have a choice: we can succumb to carbon’s gravitational pull and so suffer from increasingly harsh planetary conditions, or resist and avoid the most deadly consequences of climate change.

Michael T. Klare, a TomDispatch regular, is a professor of peace and world security studies at Hampshire College and the author, most recently, of The Race for What’s Left.  A documentary movie version of his book Blood and Oil is available from the Media Education Foundation.

Follow TomDispatch on Twitter and join us on Facebook or Tumblr. Check out the newest Dispatch Book, Ann Jones’s They Were Soldiers: How the Wounded Return From America’s Wars — The Untold Story.

Copyright 2014 Michael Klare

Why turning a buck isn’t easy anymore for oil’s biggest players | Jeff Rubin

Why turning a buck isn’t easy anymore for oil’s biggest players | Jeff Rubin.

Posted by Jeff Rubin on January 27th, 2014

Judging by pump prices, Canadian drivers might think oil companies were rolling in profits that only move higher. Lately, though, the big boys in the global oil industry are finding that earning a buck isn’t as easy as it used to be.

Royal Dutch Shell, for instance, just announced that fourth quarter earnings would fall woefully short of expectations. The Anglo-Dutch energy giant warned its quarterly profits will be down 70 percent from a year earlier. Full year earnings, meanwhile, are expected to be a little more than half of what they were the previous year.

The news hasn’t been much cheerier for Shell’s fellow Big Oil stalwarts. Exxon, the world’s largest publicly traded oil company, saw profits fall by more than 50 percent in the second quarter to their lowest level in more than three years. Chevron and Total, likewise, are warning the market to expect lower earnings when fourth quarter results are released.

What makes such poor performance especially disconcerting to investors is that it’s taking place within the context of historically high oil prices. The price of Brent crude has been trading in the triple digit range for three years running, while WTI hasn’t been far off. But even with the aid of high oil prices, the supermajors haven’t offered investors any returns to write home about. Since 2009, the share prices of the world’s top five publicly traded oil and gas companies have posted less than a fifth of the gains of the Dow Jones Industrial Average.

The reason for such stagnant market performance comes down to the cost of both discovering new oil reserves and getting it out of the ground. According to the International Energy Agency’s 2013 World Energy Outlook, global exploration spending has increased by 180 percent since 2000, while global oil supplies have risen by only 14 percent. That’s a pretty low batting average.

Shell’s quest for new reserves has seen it pump billions into money-devouring plays such as its Athabasca Oil Sands Project in northern Alberta and the Kashagan oilfield, a deeply troubled project in Kazakhstan. It’s even tried deep water drilling in the high Arctic. That attempt ended when the stormy waters of the Chukchi Sea crippled its Kulluk drilling platform, forcing the company to pull up stakes.

Investors can’t simply count on ever rising oil prices to justify Shell’s lavish spending on quixotic drilling adventures around the world. Prices are no longer soaring ahead like they were prior to the last recession, when heady global economic growth was pushing energy prices to record highs.

Costs, however, are another matter. As exploration spending spirals higher, investors are seeing more reasons to lighten up on oil stocks. Wherever oil producers go in the world these days, they’re running into costs that are reaching all-time highs. Shell’s costs to find and develop oil fields, for instance, have tripled since 2003. What’s worse, when the company does notch a significant discovery, such as Kashagan, production seems to be delayed, whether due to the tricky nature of the geology, politics, or both.

Shell ramped up capital spending last year by 50 percent to a staggering $44 billion. Oil analysts are basically unanimous now in saying the company needs to rein in spending if it hopes to provide better returns to shareholders.

Big Oil is discovering that blindly chasing production growth through developing ever more costly reserves isn’t contributing to the bottom line. Maybe that’s a message Canada’s oil sands producers need to be listening to as well.

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